22 January 2013 Bracknell, UK [Newbold College] Newbold College has launched a refreshing new visual brand identity, complete with a new official name – Newbold College of Higher Education. This new name is embraced within a new logo and supported by a new strapline – Life Changing – Faith Affirming. Last week Newbold also launched a new, more flexible and future-student oriented website to complement the College’s new identity.
“Our revitalised identity will be rolled out across all of our communication tools and channels over the coming weeks” Dr Philip Brown, Principal, announced while addressing new and returning students and staff on the theme Life Changing – Faith Affirming at the College’s Opening Assembly this week to mark the start of the new semester.
“We are passionate about energising the identity of Newbold with our Church stakeholders and communities throughout Europe and beyond,” Dr Brown said. “Newbold College of Higher Education is the right name for us to embrace as a private higher education provider in this country. Our new strapline articulates what our alumni and students repeatedly say for them captures the essence of their Newbold experience,” Dr Brown added.
The new name, logo and strapline were voted by Newbold’s Board of Governors when it met in plenary session in November 2012. This action follows the approval of new vision, mission and values statements that were voted by the Board of Governors in May 2012.
In welcoming the identity revitalisation initiatives, Dr Bertil Wiklander, Newbold Board of Governors Chair and President, Trans-European Division of Seventh-day Adventists, said: “We continue to need young people who have had the life-changing, faith-affirming experiences that Newbold affords to help make God known throughout Europe. We need Newbold College of Higher Education to help us in achieving the strategic plans of the Seventh-day Adventist Church in Europe,” Dr Wiklander added.
During his Opening Assembly address, Dr Brown expressed his personal thanks to students and staff for the 10% increase in total enrolments and the 45% increase in students living on campus achieved in 2012-13. “Our occupancy rates within the halls of residence are the highest for some years and we are excited about the renewed interest that young people across Europe and further afield have in studying at Newbold this year”.
Newbold College of Higher Education is a learning community that attracts students from over 60 countries. The College is located in Binfield, Berkshire, United Kingdom. It offers programmes of study in theology, religion, media studies, English literature, business studies, history, music, psychology, and English for Speakers of Other Languages (ESOL).
