{"id":26758,"date":"2026-10-14T07:16:56","date_gmt":"2026-10-14T07:16:56","guid":{"rendered":"https:\/\/ted.adventist.org\/news\/?p=26758"},"modified":"2026-10-14T07:16:56","modified_gmt":"2026-10-14T07:16:56","slug":"influencer-calls-adventist-leaders-to-make-the-right-decisions-for-this-time","status":"publish","type":"post","link":"https:\/\/ted.adventist.org\/news\/influencer-calls-adventist-leaders-to-make-the-right-decisions-for-this-time\/","title":{"rendered":"Influencer Calls Adventist Leaders to Make the Right Decisions for This Time"},"content":{"rendered":"

12 October 2026 | Silver Spring, USA [Marcos Paseggi]<\/p>\n

\u201cI am here today before you because of two things,\u201d Seventh-day Adventist social media influencer Petronellah T. Kunzwa told more than 300 members of the General Conference Executive Committee (GC EXCOM) on October 8. \u201cI love Jesus with all my heart and soul…and I have this,\u201d she added, showing the audience her cell phone. \u201cThis is the most powerful evangelistic tool in this generation…and this is what I have been using for the past 15 years.\u201d<\/p>\n

Kunzwa\u2019s devotional message opened the LEAD Conference, a full day of training and reflection for hundreds of Adventist leaders who are meeting at the church\u2019s headquarters in Silver Spring, Maryland, United States, for Annual Council, the most important business meeting after a General Conference session. During the October 9-14 sessions, GC EXCOM members will listen to reports, vote on initiatives, and discuss policies and official documents that will inform decisions and plans of the 24-million-strong denomination.<\/p>\n

Sharing Her Story<\/h2>\n

During her brief message, Kunzwa, a Zimbabwean who now works as a physician in the United Kingdom, shared how as a 17-year-old, after feeling the urge to share God\u2019s message with everyone, she began to make videos telling her story, sharing about her life and \u201cwhat it means to walk with Jesus.\u201d<\/p>\n

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Members of the General Conference Executive Committee follow the program at the Adventist Church headquarters on October 8<\/figcaption><\/figure>\n

\u201cI shared about my life as a student, and people have seen me get married and have children. Throughout this whole thing, I have been sharing Jesus,\u201d she shared.<\/p>\n

Kunzwa\u2019s social media numbers are impressive. Just in August, her YouTube channel had 1.2 million views, and on Instagram her channels average 300,000 to 500,000 views. \u201cWhat other platform do you have that can reach 2 million people a month telling them about Jesus?\u201d she asked. \u201cThis is the evangelistic tool for this time…and we must be thankful to God, because He has given us this method of advancing the truth.\u201d<\/p>\n

A Method for This Time<\/h2>\n

During her presentation, Kunzwa made a distinction between the message and the method. \u201cWe can just go out and pump out information…about the church,\u201d she said. \u201cBut is it making disciples?\u201d In that sense, she emphasised, \u201cfollowers…and views don\u2019t mean anything unless [those followers] become disciples of Jesus.\u201d<\/p>\n

Kunzwa shared how six years ago she decided she would be not only a social media influencer and content creator but a digital missionary. \u201cI decided that I wanted to see this…as a mission field, not just to get the views…the followers…not just to grow.\u201d Kunzwa then launched Biblical Boss Babe, \u201ca ministry for women based on the Proverbs 31 woman,\u201d with the goal of \u201clearning what biblical womanhood looks like as we follow Jesus.\u201d<\/p>\n

The ministry launch surpassed Kunzwa\u2019s expectations, as within a week she had reached 5,000 followers. Out of those, 500 women\u201490 percent non-church members\u2014eventually signed up for Bible studies, she reported, and 200 to 300 of them ended up in a local church.<\/p>\n

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\u201cYou have been called for such a time as this,\u201d Seventh-day Adventist social media influencer Petronellah T. Kunzwa told Adventist leaders on October 8. \u201cNow it\u2019s your turn”<\/figcaption><\/figure>\n

Kunzwa shared some of the messages she received after women reported answers to prayer, victory over addictions, and miracles in their lives. \u201cThese are people whom I\u2019ve never met,\u201d she emphasised, \u201cbut whom I\u2019ve seen in my social media, because we are using the methods that work.\u201d<\/p>\n

Not by Chance<\/h2>\n

Quoting Mordecai\u2019s words in Esther 4:14, Kunzwa told Adventist leaders that they have reached this moment \u201cfor such a time as this.\u201d<\/p>\n

\u201cGod and His angels, right now, in this moment, care about this meeting that you\u2019re having…What if you have been called for such a time as this?\u201d she said.<\/p>\n

Following the Esther analogy, Kunzwa appealed to Adventist leaders to go all-in regarding the ministry for this time. \u201cIf you don\u2019t make the right decision about media ministry, deliverance will come. Jesus is going to come back,\u201d she emphasised. \u201cGod wants to use you. What if you have been made president of your conference, of your division, for such a time as this, so that you can use the media [ministry] to reach people?\u201d<\/p>\n

Kunzwa explained that perhaps not everyone is called to be a vlogger.*<\/sup> \u201cBut you can make the right decisions. You can support the mission to make disciples,\u201d she told Adventist leaders. \u201cI have seen the impact of social media, and I am just a layperson. Imagine what you can do.\u201d She concluded, \u201cYou have been called for such a time as this. Now it\u2019s your turn.\u201d<\/p>\n

 <\/p>\n

\n

[Photos: Tor Tjeransen \/ Adventist Media Exchange (CC BY 4.0)]<\/em><\/p>\n

*<\/sup> A person who uses video to record and share his\/her life. The original version<\/a> of this article was posted on the Adventist Review<\/a> website.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital missionary explains how to connect the message to a method to make disciples<\/p>\n","protected":false},"author":43,"featured_media":26761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-26758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/posts\/26758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/comments?post=26758"}],"version-history":[{"count":5,"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/posts\/26758\/revisions"}],"predecessor-version":[{"id":26770,"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/posts\/26758\/revisions\/26770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/media\/26761"}],"wp:attachment":[{"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/media?parent=26758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/categories?post=26758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/tags?post=26758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}