{"id":2536,"date":"2016-06-23T11:52:30","date_gmt":"2016-06-23T11:52:30","guid":{"rendered":"https:\/\/ted.adventist.org\/sitenews\/2016\/06\/23\/changed-url-increases-profile-for-the-ted-website\/"},"modified":"2016-06-23T11:52:30","modified_gmt":"2016-06-23T11:52:30","slug":"changed-url-increases-profile-for-the-ted-website","status":"publish","type":"post","link":"https:\/\/ted.adventist.org\/news\/changed-url-increases-profile-for-the-ted-website\/","title":{"rendered":"Changed URL increases profile for the TED website"},"content":{"rendered":"<p>23 June 2016 | St Albans, UK [Victor Hulbert] &nbsp;A simple change in the web-address for the Trans-European Division of the Seventh-day Adventist Church has resulted in a significant improvement for the website in terms of visibility on search engines.<\/p>\n<p>The new address, <a href=\"http:\/\/ted.adventist.org\" target=\"_blank\" rel=\"noopener\">http:\/\/ted.adventist.org<\/a> or <a href=\"http:\/\/www.ted.adventist.org\" target=\"_blank\" rel=\"noopener\">www.ted.adventist.org<\/a> has improved visibility from a mere 28% up to 69%, this according to the website, <a href=\"https:\/\/moz.com\/researchtools\/ose\/\" target=\"_blank\" rel=\"noopener\">moz.com<\/a>.<\/p>\n<p><a href=\"https:\/\/ted.adventist.org\/sitenews\/wp-content\/uploads\/2016\/06\/images_news_Brent_hardinge.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"caption alignleft size-full wp-image-2532\" style=\"margin-right: 10px; float: left;\" title=\"Brent Hardinge\" src=\"https:\/\/ted.adventist.org\/sitenews\/wp-content\/uploads\/2016\/06\/images_news_Brent_hardinge.jpg\" alt=\"\" height=\"200\" srcset=\"https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_Brent_hardinge.jpg 640w, https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_Brent_hardinge-300x300.jpg 300w, https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_Brent_hardinge-150x150.jpg 150w, https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_Brent_hardinge-350x350.jpg 350w, https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_Brent_hardinge-200x200.jpg 200w, https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_Brent_hardinge-560x560.jpg 560w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>The change was recommended by Brent Hardinge, web manager for the Seventh-day Adventist Church World Headquarters (GC). During a presentation to Communication directors for all 13 Divisions of the World Church in March 2016, Hardinge emphasised that choosing your URL carefully, and in line with GC standards, can significantly enhance your sites search engine optimisation. Since then the TED has worked with Hardinge along with John Beckett, GC director of Global software, to implement the upgrade both for the website and for TED email addresses. These now follow the same format: *@ted.adventist.org.<\/p>\n<p><a href=\"https:\/\/ted.adventist.org\/sitenews\/wp-content\/uploads\/2016\/06\/images_news_TEDwebsite1200.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\" alignright size-full wp-image-2533\" style=\"margin-left: 10px; float: right;\" src=\"https:\/\/ted.adventist.org\/sitenews\/wp-content\/uploads\/2016\/06\/images_news_TEDwebsite1200.jpg\" alt=\"\" width=\"300\" srcset=\"https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_TEDwebsite1200.jpg 1200w, https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_TEDwebsite1200-300x200.jpg 300w, https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_TEDwebsite1200-1024x683.jpg 1024w, https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_TEDwebsite1200-768x512.jpg 768w, https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_TEDwebsite1200-350x233.jpg 350w, https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_TEDwebsite1200-700x467.jpg 700w, https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_TEDwebsite1200-900x600.jpg 900w, https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_TEDwebsite1200-1100x733.jpg 1100w, https:\/\/ted.adventist.org\/news\/wp-content\/uploads\/2016\/06\/images_news_TEDwebsite1200-560x373.jpg 560w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>Associate Treasurer and IT Manager, Wederly Aguiar worked carefully to ensure a smooth transition \u2013 and the old email format will still continue to function as a forwarding address for the foreseeable future.<\/p>\n<p>An additional advantage of the new format it that it is easier to type into a smart phone \u2013 a technology invented many years after the TED website was established. Meanwhile work is underway to also enhance and upgrade the current website, making it more user friendly, focused on serving the needs of our members in the 22 countries that make up the TED. [<em>ted<\/em>NEWS]<\/p>\n<hr \/>\n<p><em>ted<\/em>NEWS Staff: Victor Hulbert, director; Esti Pujic, editor<\/p>\n<p>119 St Peter&#8217;s Street, St Albans, Herts, AL1 3EY, England<br \/>E-mail: <a href=\"mailto:tednews@ted.adventist.org?subject=tedNEWS\">tednews@ted.adventist.org<\/a><br \/>Website: www.ted.adventist.org<\/p>\n<p><em>ted<\/em>NEWS is an information bulletin issued by the communication department of the Seventh-day Adventist Church in the Trans-European Division.<br \/>You are free to re-print any portion of the bulletin without need for special permission. However, we kindly request that you identify <em>ted<\/em>NEWS whenever you publish these materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>23 June 2016 | St Albans, UK [Victor Hulbert] &nbsp;A simple change in the web-address for the Trans-European Division of the Seventh-day Adventist Church has resulted in a significant improvement for the website in terms of visibility on search engines.<\/p>\n","protected":false},"author":1,"featured_media":2531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,1577,1588],"tags":[],"class_list":["post-2536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-organisational-updates","category-united-kingdom-ireland"],"_links":{"self":[{"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/posts\/2536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/comments?post=2536"}],"version-history":[{"count":0,"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/posts\/2536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/media\/2531"}],"wp:attachment":[{"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/media?parent=2536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/categories?post=2536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ted.adventist.org\/news\/wp-json\/wp\/v2\/tags?post=2536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}